Media Literacy

is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media.


Source:https://www.google.com.ph/search?q=media+literacy+meaning&biw=1366&bih=672&source=lnms&sa=X&ved=0ahUKEwjaurLbpf7VAhXCJpQKHascDXoQ_AUICSgA

History Of Media Literacy

Media literacy has a long history and over the years a number of different terms have been used to capture the skills, competencies, knowledge and habits of mind that are required for full participation in media-saturated societies. In England, the term "media education" is used to define the process of teaching and learning about media.^[1] It is about developing people's critical and creative abilities when it comes to mass media, popular culture and digital media. Media education is the process and media literacy is the outcome, but neither term should be confused with educational technology or with educational media. When people understand media and technology, they are able to access, analyze, evaluate, and create messages in a wide variety of media, genres, and forms.

Theoretical Concepts For Media Literacy Education  

A variety of scholars have proposed theoretical frameworks for media literacy. Renee Hobbs identifies three frames for introducing media literacy to learners: authors and audiences (AA), messages and meanings (MM), and representation and reality (RR). In synthesizing the literature from media literacy, information literacy, visual literacy and new literacies, she identifies these core ideas that form the theoretical context for media literacy. ^[7]

David Buckingham has come up with four key concepts that "provide a theoretical framework which can be applied to the whole range of contemporary media and to 'older' media as well: Production, Language, Representation, and Audience.

Five Core Concepts In Media Literacy

1.All Media Messages Are Constructed.

2.Media Messages Are Constructed Using A Creative Language With Its Own Rules.

3.Different People Experience  The Same Message Differently.

4.Media Have  Embedded  Values And Points Of View.

5.Most Media Messages Are organized To Gain Profit And/Or Power.